
Eyecase for B+R
Focus on usability
When B+R developed an innovative opening mechanism for a top case, they approached us to ask for our help with the design.
It soon became clear to us that the circular element of the lid’s locking mechanism had to be the focal point of our design. Apart from the usual constraints (maximum external dimensions to allow for palletising, specified internal volume, manufacturing technology, etc.), we had a free hand in our work.
Right up until the end, two versions of the final concept remained in the running – so we decided to produce both variants as 1:1 clay models to see, through direct comparison, how the differences would ‘feel’.
In fact, it was the clay model that ultimately led to the decision in favour of the version with the sharper lines. The fact that this decision was spot on is demonstrated by the reality that this product is still successful on the market, unchanged after more than 10 years, whilst none of the competitors from that time remain.











