Animations: Dynamic images

Movement makes it much easier to present information clearly and make it easier to understand. For example, process flows are difficult to convey using static images alone and can quickly come across as clumsy.
Animations, on the other hand, offer the opportunity to illustrate complex relationships and processes in an easily understandable way. By incorporating emotional or surprising elements, even supposedly difficult topics can be presented in an engaging way and are more likely to stick in the memory.